Sonder creates considered solutions for spatial and 3D design.

Specialising in event and exhibition stands, we create unique spaces for your brand to interact with your customers.

Consumer Exhibition

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Year on year Sonder have worked with Canon to design and deliver their biggest UK event, The Photography Show. TPS is a one stop trade fair for all things photography with over 30,000 visitors during the course of the event.  


The space needs to facilitate over 150 products, have innovative shoot subjects and interactive zones, with a host of other areas required, all within 350 square meters, whilst projecting the Canon brand across the space and positioning them as the market leading giant.



We are lucky, we’ve been working with Canon for over 15 years, across a variety of different projects, working closely with the marketing team to enable the brand to work within physical space, as well as within print, digital and social, guiding their customers to become inspired and explore the world through photography and image. Canon's largest UK exhibition is the ideal environment to bring together these disciplines.


A space to enable Canon to inspire and guide its followers

  • 330 square meters of designed and built brand environment

  • Showcase 150 items of product, a multitude of service offers, a live demo theatre and a mass of image communication

  • Project management including logistics, services, scheduling, structural calculation, RAM’s, AV hire and installation

  • Complete graphic and artwork solution

  • Design and creation of digital content used across the stand 


Events & Hospitality

Canon UK 

“The Sonder Design team has directed the design and delivery for the majority of our events and exhibitions across the business, including the redesign and implementation of our National Sales showroom. Sonder Design, continue to deliver at both B2B & B2C events, creativity and project management skills at its core.”

Retail Interior


Flagship Store Refurbishment

Floris London


To renew the iconic Grade II listed Floris store founded in 1730 – Jermyn street, London. The British Family Perfumers Floris were committed to undertake the first renovation of the shop in over 100 years. 


Sonder, already working with Floris to deliver its three dimensional branding were asked to deploy their knowledge of the brand and its history to embrace the future aspirations of the Family and sympathetically reimagine the historic store.



This was a once in a lifetime project, an untouched historic venue known and loved worldwide. Some clientele you may have heard of range from Ian Fleming, Marilyn Monroe and our very own Queen. As Floris hold not one, but two Royal Warrants every detail had to be considered in a way never conserved before. 

With the building being grade II listed Sonder Design worked closely with the Planning Department and English Heritage, we selected a team of skilled craftsmen and worked with bespoke suppliers of the most luxurious and quality materials. From our initial brief developed with the client, we were able to build the foundations and deliver what you see here today  – a true piece of history.

“I have worked with Sonder for nearly five years and in that time we have built up a close relationship delivering some of the most innovative projects that I’ve had the fortune to work on. The work we’ve done has been built on collaboration and creative partnership, but based on Sonder’s passion for finding solutions and ultimately delivering design excellence.”

Alex Oprey

Head of Marketing

J. Floris Limited


Sonder delivered a compassionately updated store, inspired by the bespoke traditions of perfumery and the olfactory senses. In keeping with the brand's luxury range of fragrances.

  • Interim pop up shop for the duration of renovation works, just a stone's throw away from the original site

  • Sensitive refurbishment of the entire store 

  • Installation of a new shop floor, overcoming the issues with the subfloor structure to enable better access in aesthetically aligned styling 

  • New ceiling throughout with features reflecting the floor detail 

  • Enhancing the beauty of the original Spanish mahogany cabinets and glasswork by French polishing and concealed soft lighting 

  • Lighting design across the store, ambient, focused and feature lights 

  • Created a new ‘Floris Museum’ to enable storyteller of the Family the brand, history, its artifacts and past clients 

  • Refurbishment of existing and creating new product displays

  • Window and store dressings 

  • Sourcing and supplying store furnishings 

Trade Exhibition




EuroShop is the world’s largest retail trade fair, hosted in Düsseldorf, Germany. 


Amtico came to Sonder to create a showcase for their rebrand, to demonstrate their design focussed products with industry leading functionality.



The space designed and built for them was a sleek and simple double deck, using abstract forms and materials.


The ground floor included strategically placed interactive elements allowing Amtico’s customers to engage with their products.   As a focus to the stand we designed a bespoke interactive area where visitors were encouraged to design their own abstract art, influenced from the Amtico’s new product pallets. Their creation was instantly emailed to them and was also displayed on the LED wall which created an ever changing focal point to the stand. This interactive initiative enabled the Amtico sales force to make contact and follow-up with leads post show, via the built in data capture that plug directly into the internal CRM. 


The upper deck incorporated an artisan coffee area, relaxed meeting space and two private meeting rooms.

Trade Exhibition





Abacus, leaders in lighting solutions asked us to work alongside their branding agency, to project their new brand within a three dimensional space – a challenging stand footprint of three meters by 13 meters.



Sonder Design created a striking tunnel, which was internally lit using Abacus’ range of products. From the outside visitors would be drawn in by glimpses of the internal space. The contrast of the dark and the light framed the campaign imagery as well as their lighting products which shone from within.

Sales Showroom

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The View

National Sales Showroom



With the expanding range of products in the Canon portfolio, the requirement was to update their already successful national showroom in central London. Canon approached Sonder Design to develop the space in order to stay ahead of their competitors.



We worked with Canon to research the existing space, involving interviews with their customers and staff to understand how they currently used the space. We looked into how future business plans may change the shape of the space, as well as allowing for ever changing products to be displayed.


The space was derigged completely, in order to create a blank canvas. One of the obstacles we came up against was how to implement a new interior on the 7th floor with only a small goods lift for access, seamlessly and within a tight schedule of ten weeks from concept to completion.


A fully researched, designed and implemented space consisting of 540 square meters, across an open plan layout.

The space includes:

  • Meet and greet reception area with iconic views over London 

  • Relaxed waiting area offering self-service refreshments

  • Product display area allows for 25 live demonstrations, designed to enable staff to showcase the relevant products for the scheduled clients, easily updating as required

  • Theatre space allows a 360 degree immersive experience, designed with noise and light control to allow both spaces to be simultaneously used without interference

  • Private meeting & conference rooms

  • Non client facing amenities such as staff and storerooms carefully tucked away yet easily accessible for staff

  • Full ME management and planning 

  • All AV design and implementation 

  • Branding manifestation and wayfinding signage 

  • Staff inductions and operational manual