BRANDING

By creating your identity or faithfully working with your existing guides, Sonder will bring your brand to life.

Sonder will maintain consistency of your marketing collateral, whilst pushing the creative possibilities.

Product Launch
SOCIAL MEDIA & VIDEO CONTENT

 
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The Gentleman Floris

Floris London

Challenge

Introducing The Gentlemen Floris Collection. Floris have an established range of mens fragrances and skincare products, however they had taken a back seat in their marketing activity. The requirement was to build a campaign that created a feeling of understated modern sophistication as part of a daily routine, whilst introducing an expanded range of products.

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Solution

We worked with Floris to segment their products into three clear parts of the shaving process. Pre Shave, Shave, Post Shave.

We introduced the sophisticated Floris Gentleman in a launch film followed up with online video and image content demonstrating the full Floris range with how to videos and handy tips.

Delivered

  • Brand launch video
     

  • Product photography
     

  • Online video product tips
     

  • Online video ‘How to’ guides
     

  • Expanded social content
     

  • Instagram stories content

Corporate Engagement
WHITEPAPER & EXPLAINER VIDEO

Presentation and Marketing Collateral
Ikano Bank

Challenge

Ikano Bank needed to communicate a complex data insight strategy with current and potential clients. There were requirements both internally and externally for simplification within presentation and marketing collateral.

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Solution

Ikano Bank share a clear and positive messaging protocol with their sister company Ikea. 

We collaborated with key stakeholders to get under the skin of the problems facing their communications.

We worked within the group brand guides, whilst pushing the unique requirements of the project.

Delivered

Sonder Design created an expanded range of communication tools to compliment existing brand guides alongside a number of targeted marketing strategies.
 

  • White papers
     

  • Internal and client facing Powerpoint presentations
     

  • Introductory video
     

  • Offline and online periodicals
     

  • Trade press print adverts
     

  • Corporate branding elements
     

  • Icon sets

  • Illustrated flow diagrams

Product Launch
BRANDING, RETAIL WINDOW DISPLAY & VIDEO

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A Rose For

Floris London

Challenge

The new ‘A For Rose’ fragrance was familiar territory in a floral scent, but a new concept for Floris in product personalisation.

We were tasked with setting the look and feel of the product across print, video and the physical environment for shop windows and point of sale.

 

Solution

We worked with the Floris team to position the fragrance in their current line up, with a nod to the personalisation aspect, rather than lead with this. Floris London are a brand who pride themselves in their high standards and traditional approach, but the individual naming of the scent was a thoughtful touch.

Delivered

We created launch campaign collateral and the three dimensional visual language to be rolled out around the world.

  • Product identity
     

  • Launch event branding and collateral
     

  • Launch event review video
     

  • Product launch film
     

  • Product information cards
     

  • Shop window displays