The Gentleman Floris
Introducing The Gentlemen Floris Collection. Floris have an established range of mens fragrances and skincare products, however they had taken a back seat in their marketing activity. The requirement was to build a campaign that created a feeling of understated modern sophistication as part of a daily routine, whilst introducing an expanded range of products.
We worked with Floris to segment their products into three clear parts of the shaving process. Pre Shave, Shave, Post Shave.
We introduced the sophisticated Floris Gentleman in a launch film followed up with online video and image content demonstrating the full Floris range with how to videos and handy tips.