Rapha x Laura Quick
Rapha Manuals
Animation • Video Production • Brand Positioning
Rapha wanted to turn Laura Quick's illustrated cycling guides into an animated video series. With Laura, we developed a technique where each illustration was drawn three or four times to bring it to life, giving the finished films a handcrafted quality that suited the work perfectly.
Full animation wasn't viable on time or budget. But the bigger challenge was making sure the solution didn't feel like a compromise.
Laura Quick is an internationally recognised illustrator with a distinctive style. Whatever technique we developed had to feel like a creative decision, not a workaround. It also had to keep Laura drawing, rather than pulling her into the technical side of production.
We developed the boil technique with Laura, building the storyboards from her initial concepts.
She drew three or four versions of each illustration, which we scanned and processed into sequences. We touched up nearly 2,000 images in total, added linear movement where possible, and brought in sound effects to complete the finished pieces. Laura kept drawing. We handled everything else.
A series of 12 short films that generated good feedback.
Selected for the Motion Graphics category in the Creative Review Annual.
