Quintessence
International Trade Show
Exhibition Design • Build • Screen Content
Quintessence create fragrances for some of the world's most recognised luxury brands. For their first appearance at Beautyworld Middle East, we designed and built the stand that introduced them to the industry.
Quintessence were mid-rebrand when the project began, with a newly formed marketing team and an identity still taking shape.
Therefore the brief wasn't built around a finished brand toolkit. It was built around their ambition and a clear vision for where the company wanted to go. Within 80 square metres, the stand needed to communicate both the technical manufacturing capability behind the business and the emotion and sensory storytelling that defines the fragrance sector. Despite creating fragrances for globally recognised luxury brands, Quintessence itself was relatively unknown to the Beautyworld audience. The space needed to change that.
Working closely with the Quintessence team, we started by understanding the brand's intent before touching the aesthetics.
We developed the architecture, materials, lighting and content together, helping shape how an emerging brand identity could live in a physical space. The result was a relaxed, immersive environment with sensory moments woven throughout. Visitors could engage with stories of ingredients, regions and craftsmanship through scent, texture, sound, motion content and tactile displays.
A relaxed, immersive stand that gave Quintessence a physical presence at one of the beauty industry's biggest exhibitions.
It successfully introduced the people and process behind the brand to a global audience for the first time.
