Miller Harris
Stories Collection: Interactive Bench
Experiential Activation • Build • Digital Integration
Miller Harris build their fragrances around narrative inspiration. For the launch of the Stories Collection we delivered an interactive bench that let customers engage with the story behind each scent.
Fragrance is hard to sell through scent alone, especially when the story behind it is the point.
The Stories Collection needed an experience that worked in high footfall public locations, including outside the Miller Harris flagship in Covent Garden, and that gave customers a direct route from discovering a fragrance to buying it.
We designed and built an interactive bench combining fragrance sampling with audio storytelling.
Customers could select a fragrance, sample it, and listen to audio content telling the story behind that specific scent, including Legato, a vanilla gourmand fragrance inspired by a literary passage about stolen moments on a London concourse. QR codes next to each fragrance linked directly to the relevant product page, connecting the physical experience to an immediate route to purchase.
An experience that combined scent, story and a direct path to purchase, placed in high footfall locations including outside the Miller Harris flagship in Covent Garden.
This was part of the wider launch activity for the Stories Collection.
