Ikano Bank
B2B Communications
Marketing Collateral • Motion Graphics • Explainer Video
Ikano Bank is the financial services arm of the Ikea group. They needed their marketing communications to reflect that pedigree, across print, video and presentations, with a consistent look and feel throughout.
Ikano Bank sits within the Ikea group ecosystem.
The brand has its own identity, with a Scandinavian simplicity and playfulness that feels at home alongside Ikea without directly mirroring it. The challenge was to develop marketing communications that honoured that culture whilst meeting the specific demands of a financial services business communicating complex data to clients.
We worked with key stakeholders to understand the communications problems they were facing.
We developed an animation style for video content used both online and in client presentations, and applied a consistent visual language across all print collateral. Everything was built within the Ikea group brand guidelines whilst meeting the specific requirements of a financial services business.
A suite of communications tools that gave Ikano Bank a consistent, considered presence across every format.
Print, video, presentations, trade press and digital, all working together as one coherent brand.
