top of page
Floris
A Rose For
Marketing Collateral • Video Production • Brand Environment
Floris London wanted to launch a personalised fragrance bottle. Our job was to make it feel like something worth giving, and aligned to the Floris brand. We created the product identity, the launch films and the shop window display on Jermyn Street.
Floris are a brand with genuine heritage and high standards.
A personalised bottle risks feeling like a novelty if the visual language around it isn't right. The launch needed to introduce something accessible without undermining the premium positioning Floris have spent almost 300 years building.
We worked with the Floris team to develop the product identity, setting the visual language for the fragrance across every touchpoint.
That included print collateral, point of sale, the shop window display on Jermyn Street, and two films. A launch event film and a product film to carry the campaign beyond the event itself.
A launch that felt considered and consistent with the Floris brand.
The visual language we created was rolled out across Floris locations worldwide.
bottom of page