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Canon
National Showroom
Brand Environment • Build • Project Management
As the Canon portfolio grew, the existing showroom in central London needed to keep pace.
The space required a complete rethink, not just a refresh. 540 square metres, stripped back to a blank canvas, redesigned and built out in ten weeks. With access limited to a small goods lift on the 7th floor, logistics alone were a significant challenge.
We designed the showroom around how Canon's team actually work, not how a showroom is supposed to look.
That meant interviews with Canon staff and clients to understand what was working and what wasn't. We then designed around both current needs and future product changes, so the space could evolve without requiring another full refurbishment. From there we managed the full delivery, interior design and build, AV, branding, wayfinding, and staff inductions on completion.
A 540 square metre showroom that gives Canon's sales team the environment to demonstrate products, host clients, and run immersive presentations, all within a space that reflects the brand they're selling.
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