For the 5th year running Canon asked us to deliver their biggest UK event, The photography Show is a one stop trade fair for all things photography. The 2018 stand was a re-install so we were challenged to make the difference.
Creating innovative shoot subjects for interactive zones, facilitating over 150 products and to project the new branding behind this market leading giant.
We are lucky, we’ve been working with Canon for over 10 years, we work closely with the marketing team to enable the brand to project into the physical, to guide its customers to become inspired and explore the world through photography and image.
By inviting people in and helping them discover new things with a sense of wonder enables a personal connection with the brand.
The Canon Experience is one that is brought to life across multiple touch points, Inspire, Absorb, Touch and Express. These four states help to create a balanced functional experience with inspiring story telling.
Concept to completion
Project management including logistics, services, scheduling, structural calculation, RAM’s, AV hire and installation
Complete graphic & artwork solution
330 sqm of built brand environment
Showcase 150 items of product, a multitude of service offers, a live demo theatre and a mass of image communication.
We derived a logical plan that denoted product types into zones, presenting key attractions in thoughtful interactive ways, enabling Canon to inspire and guide its followers.
Events & Hospitality Professional
“Working with myself and the Marketing team at Canon UK since 2011, Mitch has directed the design and delivery for the majority of our events and exhibitions across the business, including the redesign and implementation of our National Sales showroom. Sonder Design, continue to deliver at both B2B & B2C events, creativity and project management skills at its core.”
Euroshop Dusseldorf Germany
EuroShop is the world’s largest trade fair for retail.
Amtico came to us to create a showcase for their rebrand and to demonstrate its philosophy of design focussed products with industry leading functionality.
We designed and built architecture that connected with the product, tactile geometric forms helps present the product and form the space. We strategically placed interactive elements around the ground floor level to engage and inform. We created an abstract art theatre as the main interactive - a custom-made application which captured data to enable the sales force to follow-up leads, the visitor would then instantly receive an email of the abstract art they had created at the show – displayed on the stand via a 5m x 3m LED screen.
The upper deck incorporated two private meeting rooms, semi-private meeting space and an artisan coffee service.
Abacus asked us to emphasise products and showcase their new brand.
Working with a challenging stand space of 3m x 13m we created a tunnel of light which gave visitors a glimpse of the interior and its exhibits, with a contrast of black sleek exterior we framed the brands new campaign imagery, making the products shine from within.
Mobile World Congress Barcelona, Spain
MWC Barcelona is the largest mobile event in the world, bringing together the latest innovations and leading technology.
Enghouse Networks create platforms for organisations to improve service, productivity and efficiency. We we’re asked to design a space which presented Enghouse Networks systems and service offers. Bold brand architecture housed demonstration zones, a seminar space and an informal meeting area all working together to deliver a solution-based journey for the visitors.
Ecobuild is one of the worldwide largest events for ecological design, sustainable construction and environmental protection.
Forbo Flooring Systems is a leading global player in high-quality, commercial floor coverings.
Our client wanted us to create a stand which demonstrated product diversity and showcased the lengths they go to when producing sustainable products. The challenge was to research and interpret the in-depth manufacture process, presenting it in a way that connected with the target audience at the show.
DW Windsor are a service-led British manufacturer of exterior lighting. A forwarding thinking company built on a heritage of craftsmanship, infusing quality and care in everything they do.
Creating an internal glow we formed an environment which provided a professional space to showcase products, developing a concept which invited visitors to come into the world of DW Windsor. The stand finish needed to be as precise as the product, crisp lines and subtle detailing all helped present the product in its best light.