The Photography

Show 2018

NEC Birmingham


The Challenge

For the 5th year running Canon asked us to deliver their biggest UK event, The photography Show is a one stop trade fair for all things photography. The 2018 stand was a re-install so we were challenged to make the difference.


Creating innovative shoot subjects for interactive zones, facilitating over 150 products and to project the new branding behind this market leading giant.


We are lucky, we’ve been working with Canon for over 10 years, we work closely with the marketing team to enable the brand to project into the physical, to guide its customers to become inspired and explore the world through photography and image.


By inviting people in and helping them discover new things with a sense of wonder enables a personal connection with the brand.


The Canon Experience is one that is brought to life across multiple touch points, Inspire, Absorb, Touch and Express. These four states help to create a balanced functional experience with inspiring story telling.

© 2019 by Sonder Design Ltd

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